Brand & marketing · Jel Sert internship
Campaign work for a Pure Kick and Harley-Davidson custom motorcycle giveaway. I produced video, consumer research, award research, and brand-positioning work.
Role
Marketing intern, Jel Sert
Focus
Video · research · strategy
Brands
Pure Kick · Harley-Davidson
Promotional video
Produced and edited the giveaway film for consumer-facing campaign channels.
Consumer insights
Researched audience fit and likely outcomes so creative choices had a business argument behind them.
Award scouting
Identified product awards the company could pursue off the partnership's momentum.
Brand positioning
Contributed to how Pure Kick and Harley sat together in the campaign story.
What it taught
I delivered promotional media, audience research, award research, and campaign-positioning support for the partnership.