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Brand & marketing · Jel Sert internship

Fla-Vor-Ice × Crayola

Launch work for a limited Fla-Vor-Ice and Crayola collaboration. I produced communications, promotional creative, and influencer outreach.

Role

Marketing intern, Jel Sert

Focus

PR · design · video · outreach

Brands

Fla-Vor-Ice · Crayola

Fla-Vor-Ice and Crayola activation with mascot and freezers
Fla-Vor-Ice and Crayola product campaign media
The work

Launch communications and promotional creative.

01

Press release

Wrote the official release published on PR Newswire.

02

Promotional creative

Produced and edited graphics and video that Crayola published.

03

Influencer seeding

Found and contacted creators for product seeding so the collab showed up in real feeds, not only press.

04

Internal newsletter

Built the company newsletter covering campaign performance so the team could see what landed.

What it taught

I delivered launch copy, promotional media, influencer outreach, and internal performance reporting for the collaboration.