A major brand collaboration between Jel Sert and Jamba, launching Jamba Singles To Go — single-serve powdered drink sticks translating Jamba smoothies into a portable format. I owned influencer and partnership outreach, media relations, and represented the company in the field.
Key highlights
Sought out and managed 30+ partnership and influencer contacts
Represented the company at a road show in Bakersfield, CA
Authored the official press release and company blog post
Launch coverage published on Jel Sert website and PR Newswire