A limited-edition brand partnership between Fla-Vor-Ice and Crayola, launching a Banana Mango freezer bar inspired by the retired Crayon color Dandelion — dreamed up by kids. I managed communications, creative assets, and influencer strategy.
Key highlights
Wrote the official press release published on PR Newswire
Produced and edited promotional graphics & video posted by Crayola
Found and contacted influencers for product seeding
Created internal company newsletter covering campaign performance